Zplay
is futureistic concept & a logo design project

Zplay is a futuristic design concept where the client wanted a logo with a futuristic world attached to it. What we came up with was Zplay. The city of the future, it inspiration is the Halo Game in its earlier stages. The concept could be made into a game or a short movie. Zplay is a play with triangles and the Z, which stands for the extrapolation in time from now time to future time. While designing I used an iterative approach. Nighttime is used to get the dark and light to balance well. 

In this case the client wanted a futuristic theme, so my logo design process started with the keyword: future, then art, and many more. After finding the right blend of keywords I moved on to sketching on paper and after coming up with different idés I scraped many of the sketches and iterated my design. But when I found Zplay I decided on it quite quick and moved to vectorization. then presentation & final delivery.