IKEA service Design
A Team of designer created a customer journy map and did research on the possiblity of improving the customer experience at IKEA store in Helsingborg. For this, we needed a blueprint, for the overview of the store & business. I planned, managed, and produced digital design solutions to show possible improvements around the touch points we found difficult. We worked in cross-functional teams to take ideas from concept to execution, working with developers, creatives and project managers. So to fix And also to maintain/analyze the customer journey to discover glitches and propose solutions.
Blueprint of the business
Why Choose IKEA Service Design Approach
In the design Team, we understand that good design is not just about aesthetics. It's also about function and practicality. Our service design approach is focused on creating a seamless customer experience that takes into account every touchpoint, from the moment a customer enters the store until they leave with their purchases.
